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Estar Holdings
Visual Design
OVERVIEW
Estar Holdings is a merger between two companies Excel Precast & Starson Industry.
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The main technology is called precast, using pre-made blocks to quickly build buildings.
CHALLENGE
Excel Precast & Starson Industry have their own brand identities.
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A new logo to fuse the two companies' image is needed.
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The logo needs to be fresh, but must also reflect the companies' old identities.
ROLE
Visual Designer
SCOPE
Logo Redesign
CURRENT STATE

EXCEL PRECAST
OLD LOGO
The two diamonds represent the
precast technology

STARSON INDUSTRY
OLD LOGO
The symbol alludes to the robustness
of the building material
PROCESS

DESIGN ELEMENTS
Colour (Blue & Yellow)
Precast Technology (Block Symbol)
Sans Serif Font

DESIGN ELEMENTS
3D Model
Text Arrangement
Sans Serif Font
SOLUTION

REDESIGN
Minimalist Design
Different Shades of Colour
New Font
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