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Estar Holdings

Visual Design

OVERVIEW

Estar Holdings is a merger between two companies Excel Precast & Starson Industry.

The main technology is called precast, using pre-made blocks to quickly build buildings.

CHALLENGE

Excel Precast & Starson Industry have their own brand identities.

A new logo to fuse the two companies' image is needed.

The logo needs to be fresh, but must also reflect the companies' old identities.

ROLE

Visual Designer

SCOPE

Logo Redesign

CURRENT STATE
Excel Precast Logo_edited.jpg

EXCEL PRECAST

OLD LOGO

The two diamonds represent the

precast technology

STARSON INDUTRY.jpg

STARSON INDUSTRY

OLD LOGO

The symbol alludes to the robustness

of the building material

PROCESS
Excel Precast_edited.png

DESIGN ELEMENTS

Colour (Blue & Yellow)

Precast Technology (Block Symbol)

Sans Serif Font

Starson.png

DESIGN ELEMENTS

3D Model

Text Arrangement

Sans Serif Font

SOLUTION
Estar Holdings Logo.jpg

REDESIGN

Minimalist Design

Different Shades of Colour

New Font

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